oa Journal of Marketing - Head to head with Mark Hearne - MasterCard
|Article Title||Head to head with Mark Hearne - MasterCard|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2010|
|Issue||Jun / Jul 2010|
Cash is king in Africa - how do you then market plastic money to businesses on the African continent?
How different is the money market in Nigeria compared with SA?
How have you used soccer and 2010 in pushing your product?
How innovative was MasterCard in marketing its fare in last year's recession?
Has your marketing strategy changed as we look at the post 2010 era?
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