oa Journal of Marketing - After the party : Beyond 2010
|Article Title||After the party : Beyond 2010|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2010|
|Pages||9 - 10|
|Issue||Jun / Jul 2010|
How does one handle the World Cup without spilling anything? And will it leave a festive vibe in the air, or will marketers be staggering around nursing mammoth hangovers after the party? What with their vehicles having been a very visible feature of this hugely anticipated event, we thought that we'd signal Hyundai to the curb for a quick chat. The company's Marketing Director, Stanley Anderson, had lots to share.
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