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oa Journal of Marketing - After the party : Beyond 2010

Volume 2010, Issue 06
  • ISSN : 1811-9565

 

Abstract

How does one handle the World Cup without spilling anything? And will it leave a festive vibe in the air, or will marketers be staggering around nursing mammoth hangovers after the party? What with their vehicles having been a very visible feature of this hugely anticipated event, we thought that we'd signal Hyundai to the curb for a quick chat. The company's Marketing Director, Stanley Anderson, had lots to share.

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/content/mfsa1/2010/06/EJC75144
2010-06-01
2017-08-21

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