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oa Journal of Marketing - Donovan Neale-May - Chief Marketing officers : title, but no territory? : 5 strong voices

Volume 2010, Issue 06
  • ISSN : 1811-9565

 

Abstract

Just what does it take to be a Chief Marketing Officer? Despite the rising popularity of the CMO moniker, this is a serious and fundamental question that remains unanswered at many of the companies that have adopted the title for their senior marketing executives.

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/content/mfsa1/2010/06/EJC75146
2010-06-01
2017-06-28

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