oa Journal of Marketing - Donovan Neale-May - Chief Marketing officers : title, but no territory? : 5 strong voices
|Article Title||Donovan Neale-May - Chief Marketing officers : title, but no territory? : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Jun 2010|
|Issue||Jun / Jul 2010|
Just what does it take to be a Chief Marketing Officer? Despite the rising popularity of the CMO moniker, this is a serious and fundamental question that remains unanswered at many of the companies that have adopted the title for their senior marketing executives.
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