oa Journal of Marketing - Andy Rice - the smoke that thunders : 5 strong voices
The Victoria Falls. The Zambian side. Downtown Livingstone, at the entrance to the path that takes you to the cataracts. One US dollar buys you an hour's use of a green plastic poncho. Probably the worst eight rands I've spent for many a moon - not just because this sleeveless raincoat is neither fashionable nor flattering, but because it's simply useless in the face of the unrelenting torrent of spray thrown up by Mosioa-Tunya, 'the smoke that thunders'. At best, the poncho upgraded my circumstances from waterlogged to merely drenched.
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