MA(SA), in full discussion and agreement with such stakeholders as the Services SETA and the Services SETA CMSA Advisory Committee, is excited and totally committed to be the Professional Body responsible for the further development, management and hosting of these designations - with immediate effect. These developments mean that CURRENT CMSA and MPSA professionals will become members of the Marketing Association, and the management of such aspects of their designation, such as Continuing Professional Development (CPD) and the upholding of the marketers' code of conduct, will be the responsibility of the Marketing Association of South Africa - MA(SA). MA(SA) is positioned to assume the professional body role that, up until recently, had been effectively implemented by the Services SETA.
It's been an exciting year - not only is South Africa preparing for "The Big Event", but the Chartered Marketer programme has officially been integrated into the Marketing Association of South Africa MA(SA).
Marketers face a challenge to motivate their investments in marketing programmes by providing appropriate measures of their effectiveness. Often this challenge is due to the fact that, typically, marketing requires current investments for future benefits, but these marketing investments are treated as current expenses by accountants. However, for marketers to regain their seat at the boardroom table, they need to be more accountable, by measuring their activities and demonstrating their contribution to the organisation.
In the early 1990s it was predicted that information technology would give marketers hitherto unprecedented power over consumers, permitting them to finely target individualized messages to customers, and to gauge and fine-tune responses in real-time. The advent of web sites was expected to put this into overdrive, with IT acting as the night-vision sights that would permit marketers to hunt customers much as skilled marksmen stalk prey.
While people are spot on with their concern about the ruthless cutting down of trees, they should know that by using the 'right' kind of paper, they're actually contributing to responsible tree farming, forest conservation and the mitigation of climate change.