oa Journal of Marketing - Global product success... be viral, vocal and viscal : CMO
|Article Title||Global product success... be viral, vocal and viscal : CMO|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2010|
|Issue||Aug / Sep 2010|
What has been the most successful, annoying, intrusive and beloved new product to hit the market in recent times?
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