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oa Journal of Marketing - Brand marketing as a career - wow! : services SETA

 

Abstract

Brands and branding are the buzz at the moment. That's hardly surprising. It's such an exciting area and omnipresent in that it covers all aspects of our lives.

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/content/mfsa1/2010/08/EJC74595
2010-08-01
2016-12-06
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