oa Journal of Marketing - Direct Marketing guru Drayton Bird to visit SA : DMA
|Article Title||Direct Marketing guru Drayton Bird to visit SA : DMA|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2010|
|Issue||Aug / Sep 2010|
As indications abound that international economic growth prospects may be weakening and that locally we're facing the likelihood of a further slowing of business growth, there are very real concerns for the future health of South African business, particularly in the small and medium-sized sector. Businesses - from the smallest to the biggest are under huge pressure. Now more than ever it's do or die for marketers and how they are engaging with an increasingly tough, financially-stretched consumer market to drive sales and profits.
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