oa Journal of Marketing - Crowdsourcing : the end of marketing research?
|Article Title||Crowdsourcing : the end of marketing research?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Kirsty Alberts, Joanne Campbell and Alice Louw|
|Publication Date||Aug 2010|
|Pages||28 - 29|
|Issue||Aug / Sep 2010|
The term 'crowdsourcing' was first introduced by Jeff Howe in 2004 to describe the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call.
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