oa Journal of Marketing - Somewhere, something incredible is waiting to be known : advertorial
Research has become so much more than a pointedly designed questionnaire. It is the interaction between experiences and feedback and gives those steering direction the power to take what everybody else has seen, and think differently to what everyone is thinking. As they say, somewhere, something incredible is waiting to be known. This is exactly why Research companies are pivotal to marketing initiatives nowadays. I spoke to Mluleki Ncube, CEO at Quest Research Services to explore just why it is that these companies are worth their weight in gold to our industry.
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