oa Journal of Marketing - Newspapers : to discount or not to discount!
|Article Title||Newspapers : to discount or not to discount!|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2010|
|Pages||22 - 23|
|Issue||Aug / Sep 2010|
It appears that the doom-and-gloom predictions of the death of the newspaper are not materialising, even as many titles shed readers to electronic and digital media.
Article metrics loading...