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oa Journal of Marketing - Take a walk with me on Google Street View

 

Abstract

Stanley Judd said that a good plan is like a road map : it shows the final destination and usually the best way to get there. What if it showed you more? What if it gave you an almost-palpable experience? What if 52 Cassiobury Rd, E17 London, was no longer a memory address but something you could vividly visit, everyday, from your desk in Johannesburg South Africa?

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/content/mfsa1/2010/08/EJC74606
2010-08-01
2016-12-03
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