oa Journal of Marketing - Musa Kalenga - some youth marketing trends 2010 : 5 strong voices
|Article Title||Musa Kalenga - some youth marketing trends 2010 : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2010|
|Issue||Aug / Sep 2010|
Relevance. This should be the buzzword for ALL companies that target young people. Relevance is the deliberate and clear distinction that is made to continually ensure flippin' cool marketing efforts. To be relevant, here are three simple rules to live by.
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