oa Journal of Marketing - Musa Kalenga - some youth marketing trends 2010 : 5 strong voices

Volume 2010, Issue 08
  • ISSN : 1811-9565



Relevance. This should be the buzzword for ALL companies that target young people. Relevance is the deliberate and clear distinction that is made to continually ensure flippin' cool marketing efforts. To be relevant, here are three simple rules to live by.

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