1887

oa Journal of Marketing - Musa Kalenga - some youth marketing trends 2010 : 5 strong voices

 

Abstract

Relevance. This should be the buzzword for ALL companies that target young people. Relevance is the deliberate and clear distinction that is made to continually ensure flippin' cool marketing efforts. To be relevant, here are three simple rules to live by.

Loading

Article metrics loading...

/content/mfsa1/2010/08/EJC74612
2010-08-01
2016-12-06
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error