oa Journal of Marketing - Andy Rice - the politics of brands and the branding of politics : 5 strong voices
|Article Title||Andy Rice - the politics of brands and the branding of politics : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Aug 2010|
|Issue||Aug / Sep 2010|
John Dalberg-Acton was a bit of a one-quote wonder. While you probably have never heard of him (even though he was eventually ennobled by good Queen Victoria as Lord Acton), you will certainly be familiar with his oft-quoted observation that 'power corrupts, but absolute power corrupts absolutely'.
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