oa Journal of Marketing - What's in a Name? Sorry Shakespeare, but it's not a bed of roses : rice paper
|Article Title||What's in a Name? Sorry Shakespeare, but it's not a bed of roses : rice paper|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Issue||Oct / Nov 2010|
If a client ever briefs you to develop a new brand name, take my advice and head for the hills. Plead insanity, plead incapacity, plead anything - just don't take the brief.
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