oa Journal of Marketing - BP spills out! : the big issue
|Article Title||BP spills out! : the big issue|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Pages||36 - 37|
|Issue||Oct / Nov 2010|
The Gulf of Mexico has proved a turning point for BP. While the company has been criticised for its handling of the incident globally, on the other hand, the BP brand is flying higher than ever before.
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