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oa Journal of Marketing - The Chartered Marketers forum

 

Abstract

The Chartered Marketers presented a forum in October where CMSAs were asked to present on Professional Practice and ethics in the workplace. Andrew Brough, an independent consultant, and Graham Willcock, CEO of Radmark, presented on sustainability. The concern that they raised in their presentations was that Marketers play a pivotal role in promoting sustainability, but weren't always aware of the drivers that corporates needed to consider their aligned marketing strategies.

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/content/mfsa1/2010/10/EJC75326
2010-10-01
2016-12-03
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