1887

oa Journal of Marketing - Marketers as stakeholder negotiators

Volume 2010, Issue 10
  • ISSN : 1811-9565

 

Abstract

Leaders would do well to identify the link between social identity, employee engagement and a strong corporate identity. The sooner we acknowledge that the issues at stake are often not just legal or financial, but often also moral, the sooner we can begin to bring corporate responsibility centre stage.

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/content/mfsa1/2010/10/EJC75327
2010-10-01
2017-05-27

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