oa Journal of Marketing - Marketers as stakeholder negotiators
|Article Title||Marketers as stakeholder negotiators|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Pages||33 - 34|
|Issue||Oct / Nov 2010|
Leaders would do well to identify the link between social identity, employee engagement and a strong corporate identity. The sooner we acknowledge that the issues at stake are often not just legal or financial, but often also moral, the sooner we can begin to bring corporate responsibility centre stage.
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