oa Journal of Marketing - Do business ethics exist? : services SETA
|Article Title||Do business ethics exist? : services SETA|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Pages||32 - 33|
|Issue||Oct / Nov 2010|
Business ethics are, however, a way to recognise the existence of ethical issues in business and to provide a framework for their resolution with an opportunity to reflect on what has been decided/action taken. The result is sustainable competitive advantage. That's another euphemism.
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