oa Journal of Marketing - Do business ethics exist? : services SETA

Volume 2010, Issue 10
  • ISSN : 1811-9565



Business ethics are, however, a way to recognise the existence of ethical issues in business and to provide a framework for their resolution with an opportunity to reflect on what has been decided/action taken. The result is sustainable competitive advantage. That's another euphemism.

Loading full text...

Full text loading...


Article metrics loading...


This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error