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oa Journal of Marketing - Do business ethics exist? : services SETA

 

Abstract

Business ethics are, however, a way to recognise the existence of ethical issues in business and to provide a framework for their resolution with an opportunity to reflect on what has been decided/action taken. The result is sustainable competitive advantage. That's another euphemism.

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/content/mfsa1/2010/10/EJC75328
2010-10-01
2016-12-03
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