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oa Journal of Marketing - With strong management, marketing can be a heavyweight champion : MASA

 

Abstract

As an industry with a spend of almost R38 billion over the past two years, marketing in South Africa is a heavyweight player in our economy. It is quite right, therefore, to be seriously concerned about what is happening with regards to the marketing levy and what is happening to its investments in the SABC.

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/content/mfsa1/2010/10/EJC75332
2010-10-01
2016-12-06
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