oa Journal of Marketing - With strong management, marketing can be a heavyweight champion : MASA
|Article Title||With strong management, marketing can be a heavyweight champion : MASA|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Chris De Villiers|
|Publication Date||Oct 2010|
|Issue||Oct / Nov 2010|
As an industry with a spend of almost R38 billion over the past two years, marketing in South Africa is a heavyweight player in our economy. It is quite right, therefore, to be seriously concerned about what is happening with regards to the marketing levy and what is happening to its investments in the SABC.
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