oa Journal of Marketing - The New CMO-CIO alignment imperative : CMO
|Article Title||The New CMO-CIO alignment imperative : CMO|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Issue||Oct / Nov 2010|
In today's complex and competitive digital world, rapidly developing technology is changing how consumers interact with brands. Customers are empowered to research and make decisions on their own terms, and they quickly ignore companies who cannot supply the experience, engagement channels and immediate service they require.
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