1887

oa Journal of Marketing - The New CMO-CIO alignment imperative : CMO

 

Abstract

In today's complex and competitive digital world, rapidly developing technology is changing how consumers interact with brands. Customers are empowered to research and make decisions on their own terms, and they quickly ignore companies who cannot supply the experience, engagement channels and immediate service they require.

Loading

Article metrics loading...

/content/mfsa1/2010/10/EJC75333
2010-10-01
2016-12-08
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error