oa Journal of Marketing - Recession survival strategy : force your marketing to make money - by measuring : DMA



With the massive focus that the strained economy has brought to bear on the merits of direct marketing, it makes perfect sense that Drayton Bird, the world's greatest direct marketer will visit South Africa on the invitation of the Direct Marketing Association of South Africa for a one-day master class on Wed 17 Nov 2010. In the following extract, Drayton shares his views on recession survival strategy..


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