oa Journal of Marketing - Cutting edge
|Article Title||Cutting edge|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Issue||Oct / Nov 2010|
It would seem from a recent ASA ruling that the people in the world of security doors are spending not quite enough time on keeping us safe, and a tad too much time on keeping their brands safe! Over the years, Maxidor and Trellidor have occasionally met for a set-to in the forum of the ASA, which has apparently done nothing so much as encourage Trellidor to push the envelope.
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