oa Journal of Marketing - Cutting edge

Volume 2010, Issue 10
  • ISSN : 1811-9565



It would seem from a recent ASA ruling that the people in the world of security doors are spending not quite enough time on keeping us safe, and a tad too much time on keeping their brands safe! Over the years, Maxidor and Trellidor have occasionally met for a set-to in the forum of the ASA, which has apparently done nothing so much as encourage Trellidor to push the envelope.

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