oa Journal of Marketing - Preaching to the converted!
|Article Title||Preaching to the converted!|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Issue||Oct / Nov 2010|
Put these mags out on supermarket shelves alongside standard consumer titles, and chances are that they won't move at similar volumes. But they enjoy a huge and dedicated following.
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