1887

oa Journal of Marketing - Outdoor advertising

Volume 2010, Issue 10
  • ISSN : 1811-9565

 

Abstract

Outdoor advertising seems to be at a crossroads, with new tools available and fickle consumer demands. What's next? Watch this space... billboard or otherwise.

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/content/mfsa1/2010/10/EJC75338
2010-10-01
2017-04-30

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