oa Journal of Marketing - Starving the feast : advertising
|Article Title||Starving the feast : advertising|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Issue||Oct / Nov 2010|
Never before have so many media been consumed and created by so many. This is what I call a media boom.
The boom, however, requires a significant shift in media business models to fit the new paradigms of production and consumption.
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