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oa Journal of Marketing - Starving the feast : advertising

 

Abstract

Never before have so many media been consumed and created by so many. This is what I call a media boom.


The boom, however, requires a significant shift in media business models to fit the new paradigms of production and consumption.

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/content/mfsa1/2010/10/EJC75339
2010-10-01
2016-12-05
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