oa Journal of Marketing - PR... the glamourous hostess
|Article Title||PR... the glamourous hostess|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Issue||Oct / Nov 2010|
If PR is the glamorous hostess at a party, industrial relations is her more staid counterpart. She may cause the splash that catches guests' interests; he's the one filling the glasses. They're equally important, and you can't really separate the one from the other, but they fulfil different functions.
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