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oa Journal of Marketing - PR... the glamourous hostess

 

Abstract

If PR is the glamorous hostess at a party, industrial relations is her more staid counterpart. She may cause the splash that catches guests' interests; he's the one filling the glasses. They're equally important, and you can't really separate the one from the other, but they fulfil different functions.

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/content/mfsa1/2010/10/EJC75340
2010-10-01
2016-12-03
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