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oa Journal of Marketing - MINI : a marketing megastory : MINI featured

 

Abstract

Even before it was a highly respected brand, the Mini was a revolutionary product right from its creation, and clearly met its design brief of being fun to drive, fuel-efficient and compact while still remaining fairly spacious.

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/content/mfsa1/2010/10/EJC75341
2010-10-01
2016-12-09
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