oa Journal of Marketing - MINI : a marketing megastory : MINI featured
|Article Title||MINI : a marketing megastory : MINI featured|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Pages||12 - 14|
|Issue||Oct / Nov 2010|
Even before it was a highly respected brand, the Mini was a revolutionary product right from its creation, and clearly met its design brief of being fun to drive, fuel-efficient and compact while still remaining fairly spacious.
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