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oa Journal of Marketing - Smokin' Hot Brand : Nando's : Quinton Cronje

 

Abstract

The character of the Nando's brand has really remained true to itself. We maintained our cheeky, funny and irreverent tone, even on the face of the World Cup and the unstable economic climate.

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/content/mfsa1/2010/10/EJC75342
2010-10-01
2016-12-07
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