oa Journal of Marketing - Smokin' Hot Brand : Nando's : Quinton Cronje
|Article Title||Smokin' Hot Brand : Nando's : Quinton Cronje|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Issue||Oct / Nov 2010|
The character of the Nando's brand has really remained true to itself. We maintained our cheeky, funny and irreverent tone, even on the face of the World Cup and the unstable economic climate.
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