oa Journal of Marketing - Mike Schalit : marketing with a Social Conscience : 5 strong voices
|Article Title||Mike Schalit : marketing with a Social Conscience : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Issue||Oct / Nov 2010|
As I explore the real trajectory of the Jabulani ball with awe for its amazing ability to soar way beyond any crossbar, lifting spirits and raising the national psyche of our rainbow nation to renewed heights, I realise it has also created a huge opportunity for savvy marketers to reinvent the way they do things.
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