oa Journal of Marketing - Maiyo Simapungula : mobile TV - is this an option? : 5 strong voices

Volume 2010, Issue 10
  • ISSN : 1811-9565



Since its inception in the early 2000s broadcast Mobile TV has been received with mixed reviews. In territories like Japan and Korea, the service has thrived due to various factors such as availability of compatible devices, popular content, a flexible regulatory environment and a robust network.

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