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oa Journal of Marketing - Maiyo Simapungula : mobile TV - is this an option? : 5 strong voices

 

Abstract

Since its inception in the early 2000s broadcast Mobile TV has been received with mixed reviews. In territories like Japan and Korea, the service has thrived due to various factors such as availability of compatible devices, popular content, a flexible regulatory environment and a robust network.

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/content/mfsa1/2010/10/EJC75348
2010-10-01
2016-12-06
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