oa Journal of Marketing - Maiyo Simapungula : mobile TV - is this an option? : 5 strong voices
|Article Title||Maiyo Simapungula : mobile TV - is this an option? : 5 strong voices|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Issue||Oct / Nov 2010|
Since its inception in the early 2000s broadcast Mobile TV has been received with mixed reviews. In territories like Japan and Korea, the service has thrived due to various factors such as availability of compatible devices, popular content, a flexible regulatory environment and a robust network.
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