oa Journal of Marketing - Strategic thought
|Article Title||Strategic thought|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Issue||Oct / Nov 2010|
If your company is going to market in much the same way as in 1994, you're ignoring the massive shifts in customer base, competition, distributors and intermediaries that have occurred in most industries.
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