1887

oa Journal of Marketing - Strategic thought

Volume 2010, Issue 10
  • ISSN : 1811-9565

 

Abstract

If your company is going to market in much the same way as in 1994, you're ignoring the massive shifts in customer base, competition, distributors and intermediaries that have occurred in most industries.

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/content/mfsa1/2010/10/EJC75349
2010-10-01
2017-02-27

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