1887

oa Journal of Marketing - One brand and a Mini revolution : the starting point

 

Abstract

One of the marketing success stories of the year has been small, colourful, patriotic, made of fabric, mobile and hugely innovative. What began as a cute accessory for a cheeky car brand, metamorphosised into a symbol of national pride.

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/content/mfsa1/2010/10/EJC75350
2010-10-01
2016-12-08
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