oa Journal of Marketing - One brand and a Mini revolution : the starting point
|Article Title||One brand and a Mini revolution : the starting point|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Oct 2010|
|Issue||Oct / Nov 2010|
One of the marketing success stories of the year has been small, colourful, patriotic, made of fabric, mobile and hugely innovative. What began as a cute accessory for a cheeky car brand, metamorphosised into a symbol of national pride.
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