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oa Journal of Marketing - Who is twinkling?

 

Abstract

Some marketers are stars, some are just blah. It's not always easy to put your finger on the quality that singles the shakers from the slackers, but one thing's for sure: when someone has it, it's impossible to hide. Here are future star players.

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/content/mfsa1/2011/02/EJC74893
2011-02-01
2016-12-09
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