oa Journal of Marketing - MTN radio awards â?? connecting with the listener
|Article Title||MTN radio awards â?? connecting with the listener|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2011|
|Issue||Feb / Mar 2011|
Entries for the 2011 MTN Radio Awards are already arriving by the disc-load, and organisers are confident that the numbers will top those of the debut event last year. Judges attending a formal briefing session have spoken of the growing importance of the awards. Former high-profile presenter Lawrence Dube said the awards help motivate those who are in an industry that affects millions. "I will be looking for nothing short of professionalism and creativity."
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