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oa Journal of Marketing - Code of ethics

 

Abstract

All Chartered Marketers and Marketing Practitioners, as well as individual and corporate members of the Marketing Association are required to adhere to a code of conduct and ethical practice. The code is based on international marketing best practice. The following excerpts provide a guide to the essential principles of the code.

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/content/mfsa1/2011/02/EJC74896
2011-02-01
2016-12-08
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