oa Journal of Marketing - Code of ethics
|Article Title||Code of ethics|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Chris De Villiers|
|Publication Date||Feb 2011|
|Issue||Feb / Mar 2011|
All Chartered Marketers and Marketing Practitioners, as well as individual and corporate members of the Marketing Association are required to adhere to a code of conduct and ethical practice. The code is based on international marketing best practice. The following excerpts provide a guide to the essential principles of the code.
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