oa Journal of Marketing - The CPA will professionalise the marketing industry

Volume 2011, Issue 02
  • ISSN : 1811-9565



For the past five years, the Direct Marketing industry has walked the long road with legislators to finally bring to fruition the biggest piece of consumer protection law on the continent. With the implementation of this Act on 31 March 2011, South African consumers are amongst the most protected in the world.

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