oa Journal of Marketing - Ivan May - marketing hero
|Article Title||Ivan May - marketing hero|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2011|
|Issue||Feb / Mar 2011|
Dr Ivan May was one of the most irritating men I've ever met, and every time I saw him I told him so. One might meet to discuss a concept, an idea, an article. He'd listen intently, and then with surgical precision would deconstruct and rebuild the issue with strategic insight and creative brilliance so that you knew it could only have a positive outcome.
Article metrics loading...