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oa Journal of Marketing - Ivan May - marketing hero

 

Abstract

Dr Ivan May was one of the most irritating men I've ever met, and every time I saw him I told him so. One might meet to discuss a concept, an idea, an article. He'd listen intently, and then with surgical precision would deconstruct and rebuild the issue with strategic insight and creative brilliance so that you knew it could only have a positive outcome.

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/content/mfsa1/2011/02/EJC74900
2011-02-01
2016-12-08
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