oa Journal of Marketing - Who needs a marketing director?
|Article Title||Who needs a marketing director?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2011|
|Issue||Feb / Mar 2011|
Marketing Director. Sounds quite smart, doesn't it? But, is it just a fancy title or are there key core competencies attached to what is, more often than not, the top marketing position in any given company? From a company perspective, just who needs one and are you being seduced by the promise of the bells and whistles that accompany such a title?
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