oa Journal of Marketing - Marketing to teens
|Article Title||Marketing to teens|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Samantha Du Chenne|
|Publication Date||Feb 2011|
|Issue||Feb / Mar 2011|
Let's face it: teenagers are a hive of contradictions; outspoken yet insecure, looking to stand out yet longing to fit in. They think they know it all, but they're desperately seeking answers.
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