1887

oa Journal of Marketing - Marketing to teens

 

Abstract

Let's face it: teenagers are a hive of contradictions; outspoken yet insecure, looking to stand out yet longing to fit in. They think they know it all, but they're desperately seeking answers.

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/content/mfsa1/2011/02/EJC74903
2011-02-01
2016-12-03
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