oa Journal of Marketing - Developing entrepreneurs by taking the mystique out of marketing : services SETA



Participating in South African business has given me an understanding on what makes the wheels go round in our climate; what the opportunities are and where the difficulties lie. I learnt about the economy in general and the unemployment problem in particular. I soon realised that the existing corporate bodies and large companies alone are not in a position to make a significant difference to the overall unemployment situation.


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