oa Journal of Marketing - Selling for success - a synopsis of training for the SSMA : services SETA
|Article Title||Selling for success - a synopsis of training for the SSMA : services SETA|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2011|
|Issue||Feb / Mar 2011|
The exchange of goods is as old as humanity itself and remains essential for daily living. We have progressed from bartering for scarce goods to using cash as a generic medium for trade. Today, the short-term goal of selling is to generate as much cash, as quickly as possible, by persuading customers to buy.
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