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oa Journal of Marketing - Customer relationship management : services SETA

 

Abstract

CRM (Customer Relationship Management) is a system which improves relationships between organisations and their customers. There are multiple benefits of CRM from helping organisations appreciate their customer's value to understanding the importance of customer retention over customer acquisition.

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/content/mfsa1/2011/02/EJC74907
2011-02-01
2016-12-04
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