oa Journal of Marketing - Customer relationship management : services SETA
|Article Title||Customer relationship management : services SETA|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2011|
|Pages||24 - 25|
|Issue||Feb / Mar 2011|
CRM (Customer Relationship Management) is a system which improves relationships between organisations and their customers. There are multiple benefits of CRM from helping organisations appreciate their customer's value to understanding the importance of customer retention over customer acquisition.
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