oa Journal of Marketing - Growing marketers - the SSMA in action : services SETA

Volume 2011, Issue 02
  • ISSN : 1811-9565



The Services Sector Marketers Association (SSMA) is an initiative of the Services SETA to up-skill marketers in organisations registered with it. The desired outcome is improved knowledge and skill of the individuals responsible for marketing and, ultimately, better performing companies in the sector.

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