oa Journal of Marketing - Growing marketers - the SSMA in action : services SETA
|Article Title||Growing marketers - the SSMA in action : services SETA|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2011|
|Issue||Feb / Mar 2011|
The Services Sector Marketers Association (SSMA) is an initiative of the Services SETA to up-skill marketers in organisations registered with it. The desired outcome is improved knowledge and skill of the individuals responsible for marketing and, ultimately, better performing companies in the sector.
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