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oa Journal of Marketing - When marketing puts on a 'green' jacket

 

Abstract

While factory toxins, exhaust gasses and city carbons are turning our world into foggy shades of grey, 'green' is fast becoming the most fashionable colour on the planet. But don't be fooled.

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/content/mfsa1/2011/02/EJC74909
2011-02-01
2016-12-06
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