oa Journal of Marketing - Trade show and event marketing - what is the value?
|Article Title||Trade show and event marketing - what is the value?|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2011|
|Pages||18 - 19|
|Issue||Feb / Mar 2011|
"Never underestimate the power of even the smallest marketing promotion," said April Guy, owner of Maxxim Marketing. "As long as it's smart and on target, the smallest marketing promotion can make a huge impact."
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