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oa Journal of Marketing - Trade show and event marketing - what is the value?

 

Abstract

"Never underestimate the power of even the smallest marketing promotion," said April Guy, owner of Maxxim Marketing. "As long as it's smart and on target, the smallest marketing promotion can make a huge impact."

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/content/mfsa1/2011/02/EJC74910
2011-02-01
2016-12-02
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