oa Journal of Marketing - Alcohol marketing
|Article Title||Alcohol marketing|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Author||Samantha Du Chenne|
|Publication Date||Feb 2011|
|Pages||10 - 11|
|Issue||Feb / Mar 2011|
It's no secret that alcohol abuse and the factors associated with it - drunken driving, unemployment violence and crime - is a major societal problem and one that must be addressed. But is the answer a total ban on the marketing of alcohol products?
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