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oa Journal of Marketing - Brand new thinking #101

 

Abstract

Are you delivering on your brand promise in 160 characters or less? If not, learn to tweet, you twit. Does your current strategy resonate with your base consumer? If not, it's time to re-visit your thinking.

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/content/mfsa1/2011/02/EJC74917
2011-02-01
2016-12-08
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