oa Journal of Marketing - Brand new thinking #101
|Article Title||Brand new thinking #101|
|© Publisher:||Future Publishing|
|Journal||Journal of Marketing|
|Publication Date||Feb 2011|
|Issue||Feb / Mar 2011|
Are you delivering on your brand promise in 160 characters or less? If not, learn to tweet, you twit. Does your current strategy resonate with your base consumer? If not, it's time to re-visit your thinking.
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