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oa Journal of Marketing - How to manage your ad agency

 

Abstract

In my previous life I was a client. When it came to dealing with my ad agency I ruled the roost. I did not take no for an answer, I did not expect to be contradicted or challenged. It was a 'yes sir, three bags full, sir' relationship. And it was spectacularly unsuccessful. Thankfully, I've since seen the light. But I've never stopped learning from those mistakes.

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/content/mfsa1/2011/02/EJC74919
2011-02-01
2016-12-04
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