Journal of Marketing - Feb / Mar 2011
Volumes & issues
Feb / Mar 2011
Author Renee SchonbornSource: Journal of Marketing 2011 (2011)More Less
The chewing gum category is one of the fastest growing segments of confectionery in the country. For confectionery giant, Cadbury, this meant that, as one of the newer categories within the Cadbury portfolio, the company needed to ensure that employees had a strong, in-depth understanding of both the product and consumer in order to maximize sales. To achieve this, Cadbury looked to employee engagement specialists - Actuate - to assist them.
Author Jeremy MaggsSource: Journal of Marketing 2011 (2011)More Less
Dr Ivan May was one of the most irritating men I've ever met, and every time I saw him I told him so. One might meet to discuss a concept, an idea, an article. He'd listen intently, and then with surgical precision would deconstruct and rebuild the issue with strategic insight and creative brilliance so that you knew it could only have a positive outcome.
Author Donovan Neale-MaySource: Journal of Marketing 2011 (2011)More Less
Author Brian MdluliSource: Journal of Marketing 2011 (2011)More Less
For the past five years, the Direct Marketing industry has walked the long road with legislators to finally bring to fruition the biggest piece of consumer protection law on the continent. With the implementation of this Act on 31 March 2011, South African consumers are amongst the most protected in the world.
Author Chris De VilliersSource: Journal of Marketing 2011 (2011)More Less
All Chartered Marketers and Marketing Practitioners, as well as individual and corporate members of the Marketing Association are required to adhere to a code of conduct and ethical practice. The code is based on international marketing best practice. The following excerpts provide a guide to the essential principles of the code.
Source: Journal of Marketing 2011 (2011)More Less
Entries for the 2011 MTN Radio Awards are already arriving by the disc-load, and organisers are confident that the numbers will top those of the debut event last year. Judges attending a formal briefing session have spoken of the growing importance of the awards. Former high-profile presenter Lawrence Dube said the awards help motivate those who are in an industry that affects millions. "I will be looking for nothing short of professionalism and creativity."
Author Andy RiceSource: Journal of Marketing 2011 (2011)More Less
Worried about your social life? Advertising could be the answer. Not in a Farmers' Weekly 'Hitching Post' kind of way. Or one of those on-line Bulgarian Brides dating sites. Something a little less direct, a shade more subtle. Picture the following scenario (it may be ever so slightly old school, perhaps, but realistic nonetheless): You're at a dinner party. You hardly know any of the other guests. But sitting opposite you is a thing of great beauty. The evening could soon be looking up, if it wasn't for the two tiresome young jocks flanking her. Conversation kicks off with the usual job comparison small talk. Turns out that jock number one is a chemical engineer, jock number two is an insurance actuary. The spotlight swivels your way. "Me? Oh, I'm in advertising," you coolly reply. Bingo! You're way ahead on points already, and now, quite frankly, the game is yours to lose. If you see what I mean.